WEASELHAWKS IDENTITY

SETTING STANDARDS -- ON AND OFF THE FIELD

The plan

Design wanks by day, softball studs by night. If we were as familiar with softball rules as we were with the Pantone books, we'd be dangerous.

THE WEINERHAWK. KAH!

Weiner hawk

The birth of the 2004 Weaselhawk identity was an awakening indeed. Steeped in history and saturated with legends and lore, the Weaselhawks needed a shiny new surface to herald in a new era of softball greatness. Sometimes deemed the "WeinerHawk," this streamlined representation of the noble beast combined a thirst for life with a thirst for cute. The cutest damn mascot this side of Lyndale. Placed upon a very manly heather-red tee, there was instantaneous agreement. We looked tough, in a "not the face" kind of way. AND we looked good.

ORIGINAL WEASELHAWKS IDENTITY

The original

Hey, what's the job number for the Weaselhawks job?